Via Vittorio Emanuele II, 62-64
50134 Florence Italy

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About Us

Toscana Promozione Turistica is the Tuscany Regional Government Agency responsible for promoting tourism. Its main objective is to contribute to the promotion of tourism flows throughout the region, thus consolidating Tuscany’s presence in traditional markets and developing it in emerging markets. Through participation in major trade fairs, B2B workshops and road shows, Toscana Promozione Turistica aims at enhancing the encounter between Tuscan tourist offer and the international trade. And, at the same time, it launches online and offline promotional campaigns to drive Tuscany towards the end user: the tourist.

Every journey tells a story. Bring with you only wonder, nothing else is needed…

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