Via Vittorio Emanuele II, 62-64
50134 Firenze



About us

Toscana Promozione Turistica

About us

Toscana Promozione Turistica is the Tuscany Regional Government Agency responsible for promoting tourism. Its main objective is to contribute to the promotion of tourism flows throughout the region, thus consolidating Tuscany’s presence in traditional markets and developing it in emerging markets.

Through participation in major trade fairs, B2B workshops and road shows, Toscana Promozione Turistica aims at enhancing the encounter between Tuscan tourist offer and the international trade. And, at the same time, it launches online and offline promotional campaigns to drive Tuscany towards the end user: the tourist. This promotional activity is designed to show the multifaceted charm of Tuscany, rich in corners and places that deserve to be discovered, with their stories, culture, traditions and products. In addition, Toscana Promozione Turistica offers a support service addressed to foreign printing and publishing companies interested in writing or creating publications about Tuscany.

The Toscana Promozione Turistica Agency was established under Regional Law 22/2016 and became officially operational on 1st April 2016.

How we can help

Toscana Promozione Turistica helps international tour operators to deepen their knowledge of tourist offer in Tuscany. We help the international tourism trade to get in touch with qualified tour operators throughout the region. We work together in developing co-marketing activities interested in using/promoting the Tuscany brand. We support the media and foreign publishers interested in publishing articles or guides on Tuscany, providing them with information, news and fostering relations with the area and institutions.